OUR BLOG
Chiefly Commercial
Narrow Your Focus: Amplify Your Impact
Recently we have observed the healthcare technology market and evolving companies feeling pressure to be all things to all people by offering broad solutions and application suites. This product approach is tempting in today’s healthcare technology field as health...
Irreverent, enlightening, and interesting: My experience on the OverReaction Podcast
Recently I was interviewed on Jeremy Bikman’s podcast to talk everything health tech. Jeremy is one of the brightest and most connected guys I know in the space. His company Reaction, offers the “Easiest-to-Use Research Platform” in healthcare. Reaction has clients...
Announcing Commercial Health Check – a Go-to-Market Performance Review
In our day-to-day work at Get-to-Market Health, we work with business leaders to simplify the complexity and unique buying patterns of the healthcare technology market. We help our clients overcome the challenges they face as they work to drive revenue and market...
An HIT Moment with Steve Shihadeh
Startups have been forced to adjust their strategies, execution, or expectations as investment activity dropped substantially. How will that change the industry over the next few years and how should companies prepare for a turnaround?
How Outside In Thinking Can Drive Your Health Tech Company’s Top and Bottom Lines
“Why you need to think outside the box: For one thing, not every solution comes in a box.” - Timothy Sykes, Entrepreneur Magazine[1] You likely already have the necessary experience, skill, and expertise to run a successful business. But that doesn’t mean you have the...
