I am attending HLTH because I happen to think it is the most important gathering in the health tech world these days. As noted in a blog this past spring, all trade shows matter, and if you can, you should attend as many as possible. So why single out HLTH?
Thomas Watson Sr. of IBM once famously said, “Nothing happens until a sale is made.” As obvious as that may be, it can be easily overlooked when times are good, and revenue is rolling through the door. But when times are difficult, that message needs to be front and center in your organization. And as you know better than anyone, times are tough in the health tech industry.
Execute these shows right, and you reap the rewards in new contracts, bought-in clients, and investors who get your plan. Do it not so-well, and you miss out on the year’s biggest potential market exposure for your company. What can you do to maximize this opportunity? Turns out, a lot.
“No margin no mission” is a quote attributed to Sister Irene Kraus, the founding chief executive of the Daughters of Charity National Health System. Health tech entrepreneurs face the same issue as they strive to bring their innovations to market. Getting a...
In 2006, New York Times award winning columnist Thomas Friedman released a seminal book called The World is Flat: A Brief History of the Twenty-First Century. The book was a best seller and helped readers understand both the good and the bad of globalization....