OUR BLOG
Chiefly Commercial
AI Is Quietly Reshaping Health Tech Commercial Teams
Most health tech executives are still discussing AI as a product strategy. The more immediate impact may be commercial execution. Right now, many sales and marketing organizations are overwhelmed by low-value work: account research proposal development follow-up...
ViVE Los Angeles: Good Energy, Valuable Conversations, and a Strong Focus on Accountability
ViVE 2026 in LA felt different the moment I walked in. The sunshine alone was a welcome upgrade from last year’s arctic‑like Nashville weather, but the real shift was in the tone of the ViVE show. The buzzwords were still floating around, but this year they came with...
The Value-Based Care Wake-Up Call for Health Tech CEOs
Value-based care isn’t “on the horizon.” It’s here — and it’s reshaping the economics of every health system, payer, provider group, SNF, and home health agency you sell to. CMS’ new TEAM model launching in 2026 isn’t a policy update; it’s a forcing function. By extending financial accountability to 30 days post-discharge, it pulls skilled nursing and home health directly into the risk window and tightens expectations around measurable outcomes.
AI and the Big Beautiful Bill: Why Health Systems Cannot Wait to Automate
On July 4, 2025, Congress enacted the One Big Beautiful Bill Act—formally known as Public Law 119‑21—marking one of the most sweeping health and entitlement reforms in recent U.S. history. Passed by narrow margins in both chambers, the legislation reshapes Medicaid...
Narrow Your Focus: Amplify Your Impact
Recently we have observed the healthcare technology market and evolving companies feeling pressure to be all things to all people by offering broad solutions and application suites. This product approach is tempting in today’s healthcare technology field as health...
