OUR BLOG
Chiefly Commercial
The Value-Based Care Wake-Up Call for Health Tech CEOs
Value-based care isn’t “on the horizon.” It’s here — and it’s reshaping the economics of every health system, payer, provider group, SNF, and home health agency you sell to. CMS’ new TEAM model launching in 2026 isn’t a policy update; it’s a forcing function. By extending financial accountability to 30 days post-discharge, it pulls skilled nursing and home health directly into the risk window and tightens expectations around measurable outcomes.
AI and the Big Beautiful Bill: Why Health Systems Cannot Wait to Automate
On July 4, 2025, Congress enacted the One Big Beautiful Bill Act—formally known as Public Law 119‑21—marking one of the most sweeping health and entitlement reforms in recent U.S. history. Passed by narrow margins in both chambers, the legislation reshapes Medicaid...
Narrow Your Focus: Amplify Your Impact
Recently we have observed the healthcare technology market and evolving companies feeling pressure to be all things to all people by offering broad solutions and application suites. This product approach is tempting in today’s healthcare technology field as health...
Irreverent, enlightening, and interesting: My experience on the OverReaction Podcast
Recently I was interviewed on Jeremy Bikman’s podcast to talk everything health tech. Jeremy is one of the brightest and most connected guys I know in the space. His company Reaction, offers the “Easiest-to-Use Research Platform” in healthcare. Reaction has clients...
Announcing Commercial Health Check – a Go-to-Market Performance Review
In our day-to-day work at Get-to-Market Health, we work with business leaders to simplify the complexity and unique buying patterns of the healthcare technology market. We help our clients overcome the challenges they face as they work to drive revenue and market...
