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Chiefly Commercial
3 Ways to Build Your Commercial Capabilities: Grow, Buy or Rent
How important is commercial leadership? According to a McKinsey & Company survey of more than 200 commercial capabilities at 200+ clients, businesses with superior commercial capabilities consistently deliver revenue growth almost 2 percent higher and earnings...
5 Keys to Ensuring the Success of Your Healthcare Technology Company
There are more than 20,000 health technology companies producing more than 80,000 brand products for the U.S. market.[1] One study reported that 35 percent of these offerings fail, and according to an article in The Business Journal, the most frequent reason for...
HIStalk Interviews Steve Shihadeh, Founder, Get-to-Market Health
As students of the healthcare technology industry, we have always been avid readers of HIStalk. With 125,000 unique visits a month, HIStalk is one of the top ways people in the healthcare technology industry to stay up to date. Our founder, Steve Shihadeh, sat down...
4 Key Elements for Product Launches: Getting it Right in Healthcare IT
"When you're getting ready to launch into space, you're sitting on a big explosion waiting to happen." Sally Ride, NASA Astronaut. Space launches and product launches are not all that different! Several Get-to-Market Health clients have engaged us to help with new...
Post HIMSS 2019: Launching a New Product or Service? Listen to these Important Tips
I spent a few great days at the HIMSS conference last week and posted some videos from the show floor. If you are interested, head over to LinkedIn and check them out! It was my first time back in a few years so it was fun to reconnect with colleagues and friends and...
