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Chiefly Commercial
Adapting Your Health Technology Business to a Post-COVID-19 World
Who Moved My Cheese? is a popular business book written as a fable about change. Four characters are living in a maze and are feeding on cheese. One day, the cheese disappears. Two characters rant, rave and complain about the cheese being moved. Two others set out to...
3 Ways to Build Your Commercial Capabilities: Grow, Buy or Rent
How important is commercial leadership? According to a McKinsey & Company survey of more than 200 commercial capabilities at 200+ clients, businesses with superior commercial capabilities consistently deliver revenue growth almost 2 percent higher and earnings...
5 Keys to Ensuring the Success of Your Healthcare Technology Company
There are more than 20,000 health technology companies producing more than 80,000 brand products for the U.S. market.[1] One study reported that 35 percent of these offerings fail, and according to an article in The Business Journal, the most frequent reason for...
HIStalk Interviews Steve Shihadeh, Founder, Get-to-Market Health
As students of the healthcare technology industry, we have always been avid readers of HIStalk. With 125,000 unique visits a month, HIStalk is one of the top ways people in the healthcare technology industry to stay up to date. Our founder, Steve Shihadeh, sat down...
4 Key Elements for Product Launches: Getting it Right in Healthcare IT
"When you're getting ready to launch into space, you're sitting on a big explosion waiting to happen." Sally Ride, NASA Astronaut. Space launches and product launches are not all that different! Several Get-to-Market Health clients have engaged us to help with new...