Charting a Course for Success
The rapid pace of transformation in healthcare is creating enormous pressure on technology companies to adapt and deliver clear value. Get-to-Market Health (GTMH) was formed to address this challenge. Whether a company has taken in a new round of investment and needs to accelerate its top line growth or is bringing new products to market, GTMH helps healthcare technology leaders’ market, sell and create sustainable, long-term relationships with their customers.
“Optimizing Healthcare Technology Sales”
WHAT WE DO
About Get-to-Market Health
Get-to-Market Health is a specialized consultancy focused exclusively on accelerating sales and driving revenue growth for our healthcare technology clients. We work with business leaders to simplify the complexity and unique buying patterns of the healthcare technology market. We help our clients overcome the challenges they face as they work to drive revenue and market innovation.
We bring deep, broad experience and valuable network connections across multiple levels of the healthcare technology industry. The partners at Get-to-Market Health are industry experts, having worked at and with dozens of healthcare technology businesses ranging from small startups to large, established companies. We’ve helped private, seed stage, VC backed, PE owned, and public companies develop successful teams in all major commercial disciplines.
HOW WE HELP
Get-to-Market Health provides strategic vision and delivers proven tactics that propel growth in a highly specialized market. Our unique approach to building a compelling ROI helps our client’s “breakthrough” in a demanding selling environment. We thrive on short to medium engagements focused on solving acute problems where we provide the insights, coaching, and recommendations that enable our clients to achieve positive results.
GTMH delivers crisp customized assessments and recommendations in these areas:
Improved Selling Motion
Sales talent assessment and development
Refined sales strategy, tactics and compensation
Account Based Marketing (ABM) approaches
Marketing Excellence in Support of Sales
LeadGen, opportunity creation and conversion
Effective sales operations
Creating an impactful Rhythm of the Business
Product Market Strategy
Positioning to maximize growth and profitability
ROI tools and stories
Partner sales channel development and strategies
New market entry – plans and tactics
Focus group testing
Product launch impact maximization
Working with Get-to-Market Health
Get-to-Market Health works with healthcare technology companies as well as investors seeking to grow their healthcare portfolio. Our client base is diverse and includes Revenue Cycle companies, PE firms, an AI/NLP company, a Seed Stage Pharmacy Benefit start-up, a leader in the Clinical Communication & Collaboration space, EMR vendors, an Infrastructure & Platform Services company and other innovators. Examples of our projects include:
Market entry plan and channel sales approach
Sales organization redesign to facilitate growth
Best Prospect Profile development and top account targets
Partner channel strategy
Sales integration in support of an add-on Private Equity investment
Coaching and support for Chief Commercial Officers
Hiring profiles and compensation approach
Establishment of Buyer Personas to support Account Based Marketing (ABM) shift
GET TO KNOW US
Meet Our Principals
A true industry veteran, Steve has spent his entire professional career in healthcare technology leading global sales organizations at Microsoft, Siemens Medical, Caradigm and Shared Medical Systems (SMS).
Steve is a passionate leader and advocate for building Commercial DNA™ within an organization as a method to improve strategy, talent and performance. Steve formalized this approach at Microsoft, where after being named General Manager of the Health and Life Sciences division he led the team, which was ranked as Microsoft’s lowest performing subsidiary to its top performer in less than three years.
Steve holds a Bachelor of Science degree in Business Management from Shippensburg University and serves as Chairman-Emeritus and Board member of the United Way of Chester County. Steve and his wife Aimee are the proud parents of two daughters and grandparents to three grandsons in whom they have instilled a love of the beach, boating and the Philadelphia Eagles.
MP BROCK ZIMMERMAN
With a track record of success in enterprise sales, business alliances, sales operations, and business development, Mary Prosser (“MP”) Brock Zimmerman has spent the majority of her career in healthcare technology.
MP brings commercial experience from Caradigm, Microsoft, GE Healthcare, Siemens Medical, and Shared Medical. Her strength lies in facilitating team collaboration amongst diverse thoughts and opinions to cultivate and operationalize the best ideas to achieve business goals. MP was instrumental in the Caradigm company operational stand-up and led Microsoft’s sales integration efforts during the Sentillion acquisition.
MP holds a Bachelors of Business Administration from Mississippi State University. She is a happy transplant to the Pacific Northwest while continuing to enjoy her long standing role as a Board Member for Special Love for Children with Cancer in the metro DC area.
Get To Know Our Network
One of the unique advantages clients receive though working with GTMH is access to our network of senior healthcare leaders, which includes C-level hospital executives and leading subject matter experts in various areas of healthcare IT.
Whether it’s to provide an opinion, share insights or potentially play a role in a client engagement, GTMH is only one phone call away from a deep connection at every health system, health IT company and specialty resource organizations, whose expertise can provide enormous value to our clients.
We vouch for the talent of all members of our network and take responsibility for their work through a transparent client engagement process.
Current areas of focus being leveraged by GTMH clients include:
- Lead generation strategies
- Clinical, business and IT experts for focus groups testing for new offerings and markets
- Technical positioning
- Sales Force and CRM
- Marketing, branding and graphic design
- Health IT legal advice
Frequently Asked Questions
Why was Get-to-Market Health founded?
What are Get-to-Market Health’s core areas of expertise?
What services does Get-to-Market Health offer?
- Value Proposition Clarity
- Key Market and Prospect Targeting
- Selling Motion Improvement
- Sales Talent Assessment and Development
- ROI Tools and Strategies
- Partner Channel Expansion
- Competitive Positioning
- Commercial Organizational Design
- Inside Sales
- Rhythm of the Business Development
- Product Launch and Rollout
- Pricing and Packaging Strategies and Tactics
- Sales Compensation Enhancement
- Sales Process Refinement
What do you mean by Commercial DNA™?
How can Get-to-Market Health help my company get its Product/Service/Solution an audience in the C-Suite?
Where did the Get-to-Market Health team get their commercial experience?
Does Get-to-Market Health provide interim or long term Chief Marketing or Chief Revenue Officer services?
As a healthcare technology investor, how would I work with Get-to-Market Health?
As a CEO, Sales and/or Marketing leader in a healthcare technology company, how would I work with Get-to-Market Health?
If I already have a commercial plan but would like an outside point-of-view, can I still utilize the services of Get-to-Market Health?
LET US HELP YOU
Get in Touch