I’ve conducted many deal reviews where a seller enthusiastically recounts a recent meeting with a large health system. Typically, the meeting was with a C-Level executive, such as the CEO or Chief Medical Officer. The seller touts the demo, how much the executive...

In launching Get-to-Market Health earlier this year, our key focus is to work with healthcare technology companies to improve their Commercial DNA™, which is how we describe and quantify the sales and marketing expertise required to be successful in healthcare.   What...