Adapting Your Health Technology Business to a Post-COVID-19 World
Who Moved My Cheese? is a popular business book written as a fable about change. Four characters are living in a maze and are feeding on cheese. One day, the cheese disappears. Two characters rant, rave and complain about the cheese being moved. Two others set out to...
3 Ways to Build Your Commercial Capabilities: Grow, Buy or Rent
How important is commercial leadership? According to a McKinsey & Company survey of more than 200 commercial capabilities at 200+ clients, businesses with superior commercial capabilities consistently deliver revenue growth almost 2 percent higher and earnings...
4 Key Elements for Product Launches: Getting it Right in Healthcare IT
“When you’re getting ready to launch into space, you’re sitting on a big explosion waiting to happen.” Sally Ride, NASA Astronaut. Space launches and product launches are not all that different! Several Get-to-Market Health clients have engaged...
Post HIMSS 2019: Launching a New Product or Service? Listen to these Important Tips
I spent a few great days at the HIMSS conference last week and posted some videos from the show floor. If you are interested, head over to LinkedIn and check them out! It was my first time back in a few years so it was fun to reconnect with colleagues and friends and...
