


Top 10 Ways COVID-19 is Changing U.S. Healthcare Systems
Over 135,000 thousand deaths.[1] Between 1.4 million and 2.1 million businesses shuttered.[2] Over 40 million people laid off from their jobs.[3] The COVID-19 pandemic has wreaked havoc across the nation and continues to hold many parts of the country hostage as...
Adapting Your Health Technology Business to a Post-COVID-19 World
Who Moved My Cheese? is a popular business book written as a fable about change. Four characters are living in a maze and are feeding on cheese. One day, the cheese disappears. Two characters rant, rave and complain about the cheese being moved. Two others set out to...
3 Ways to Build Your Commercial Capabilities: Grow, Buy or Rent
How important is commercial leadership? According to a McKinsey & Company survey of more than 200 commercial capabilities at 200+ clients, businesses with superior commercial capabilities consistently deliver revenue growth almost 2 percent higher and earnings...
4 Key Elements for Product Launches: Getting it Right in Healthcare IT
“When you’re getting ready to launch into space, you’re sitting on a big explosion waiting to happen.” Sally Ride, NASA Astronaut. Space launches and product launches are not all that different! Several Get-to-Market Health clients have engaged...