3 Ways to Build Your Commercial Capabilities: Grow, Buy or Rent
How important is commercial leadership? According to a McKinsey & Company survey of more than 200 commercial capabilities at 200+ clients, businesses with superior commercial capabilities consistently deliver revenue growth almost 2 percent higher and earnings...
4 Key Elements for Product Launches: Getting it Right in Healthcare IT
“When you’re getting ready to launch into space, you’re sitting on a big explosion waiting to happen.” Sally Ride, NASA Astronaut. Space launches and product launches are not all that different! Several Get-to-Market Health clients have engaged...
Post HIMSS 2019: Launching a New Product or Service? Listen to these Important Tips
I spent a few great days at the HIMSS conference last week and posted some videos from the show floor. If you are interested, head over to LinkedIn and check them out! It was my first time back in a few years so it was fun to reconnect with colleagues and friends and...
Surviving and Thriving in an Epic and Cerner-Dominated Health Information Technology World
Epic and Cerner are the two most successful Electronic Medical Records (EMR) companies in the US Health Information Technology (HIT) marketplace, accounting for 50 percent of the market with combined revenues that exceed $10B per year. They have been the biggest...
