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4 Key Elements for Product Launches: Getting it Right in Healthcare IT
"When you're getting ready to launch into space, you're sitting on a big explosion waiting to happen." Sally Ride, NASA Astronaut. Space launches and product launches are not all that different! Several Get-to-Market Health clients have engaged us to help with new...
Post HIMSS 2019: Launching a New Product or Service? Listen to these Important Tips
I spent a few great days at the HIMSS conference last week and posted some videos from the show floor. If you are interested, head over to LinkedIn and check them out! It was my first time back in a few years so it was fun to reconnect with colleagues and friends and...
Surviving and Thriving in an Epic and Cerner-Dominated Health Information Technology World
Epic and Cerner are the two most successful Electronic Medical Records (EMR) companies in the US Health Information Technology (HIT) marketplace, accounting for 50 percent of the market with combined revenues that exceed $10B per year. They have been the biggest...
Want to Drive Increased Sales of Your Health IT Offering? Build Your ROI Story
Today’s US health systems face dramatic pressure from all sides. Provider CFO’s used to be able to offset losses on government payors through profits from commercial contracts. The mindset then shifted to getting costs in line to achieve breakeven on Medicare...
Coin Operated? How to Get the Most from Your Sales Team with Comp Plans
Almost every one of our clients has asked us for guidance on sales rep compensation: how to set it up, how to transition from a license model to a SaaS model, how to adjust comp levels, how to best drive results. It’s always a top-of-mind priority for our CEO’s and...
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